SEGA TO PROMOTE SONIC FRANCHISE AT MOTOGP EVENTS

Sega Corp. is promoting the Sonic the Hedgehog franchise at MotoGP events, such as last Americas GP. The deal is part of a fresh promotional push behind a new “Sonic X Shadow Generations” video game and the “Sonic the Hedgehog 3” movie, to be released this year. The Japan-based video game maker landed on MotoGP because the company’s 2024 marketing campaign, “Fearless: Year of Shadow,” will be based around the “Shadow” character in the game who drives a chopper-style motorcycle called the “Dark Rider.”