We love all kinds of bikes: racing bikes, street bikes, modern, vintage… That said, a partnership with the spare parts specialists of CMSnl.com is just a perfect match! Last summer we realized their latest advertising video, set in the LCR Tech Division in San Marino and their headquarter in Lelystad, The Netherlands. Our Honda RS125R needed some […]
Sifi’s scientific project “Performance Vision Science” is one of the highlights in LCR’s sponsorship activations, and we’re always glad when we have the chance of talking about it with interested and forefront media, such as Italian portal Moto.it. Last July we organized a live interview with Lucio Cecchinello and Sifi’s Operations Director Carmelo Chines, in […]
A week to remember in Goodwood: according to the official website, the Festival of Speed is “motorsport’s ultimate summer garden party, an intoxicating celebration of the world’s most glamorous sport“, and in 2023 it also welcomed the MotoGP paddock with great enthusiasm. It was indeed THE festival of speed, with amazing cars from all eras, historic […]
There’s nothing better than a bike ride in the nature in order to relax and let go of the daily stress; this is true also for a MotoGP rider like Alex Rins, who can “forget” the pressure of the track for one moment, just enjoy the view and maybe have a little fun in the mud. […]
Andorra, Eastern Pyrenees: 3 motorcycle riders are having a little road trip, one of them takes a detour. There’s nothing strange about it, except the fact that one of them is LCR Honda star Alex Rins and that he’s connected with the two mates thanks to Sena‘s 50 series device, even if they’re hundreds meters […]
The FIM and Dorna Sports have recently announced a new exciting project: the FIM Women’s Motorcycling World Championship. On launch in 2024, the initial series will primarily run alongside the Superbike World Championship. The target for the first season is at least six rounds, with two races to take place per round. The grid will race on […]
A special guest for a special anniversary: LCR E-Team rider Eric Granado (MotoE’s 2022 Vice-World Champion) was the star of Givi Brazil’s 20th anniversary event, held in the company’s headquarter in São Paulo. The Brazilian, who represents a true racing hero in his home country, had the chance of meeting Givi’s guests and national media, before flying back to Europe […]
MotoGP has reached another milestone: 50 million fans across social and digital platforms! Last season we celebrated 40, and now it’s another stunning 25% increase to reach that half-century as a truly history-making 2023 season ramps up to its final crescendo. The road to 50 million has been paved with more live content, more graphic content, […]
LCR Honda’s Takaaki Nakagami leaded the group of the Idemitsu-supported riders who attended the meet and greet in Jakarta at the Moto Lounge. Ai Ogura, Somkiat Chantra, Mario Aji and Taiyo Furusato spoke about their past and present racing careers, and also took part in a quiz, testing their spelling skills. The result was an entertaining show for […]
Starting form 2023, the most important show for vintage cars in Italy also featured bikes, changing its name in “Auto e Moto d’Epoca“: LCR Team and CMSnl could not miss the opportunity of being part of it, thanks to the hospitality provided by private collectors’ association WCRB (World Classic Racing Bikes)! More than 180.000 visitors in […]
