We love all kinds of bikes: racing bikes, street bikes, modern, vintage… That said, a partnership with the spare parts specialists of CMSnl.com is just a perfect match! Last summer we realized their latest advertising video, set in the LCR Tech Division in San Marino and their headquarter in Lelystad, The Netherlands. Our Honda RS125R needed some […]
Sifi’s scientific project “Performance Vision Science” is one of the highlights in LCR’s sponsorship activations, and we’re always glad when we have the chance of talking about it with interested and forefront media, such as Italian portal Moto.it. Last July we organized a live interview with Lucio Cecchinello and Sifi’s Operations Director Carmelo Chines, in […]
A week to remember in Goodwood: according to the official website, the Festival of Speed is “motorsport’s ultimate summer garden party, an intoxicating celebration of the world’s most glamorous sport“, and in 2023 it also welcomed the MotoGP paddock with great enthusiasm. It was indeed THE festival of speed, with amazing cars from all eras, historic […]
LCR Honda’s Takaaki Nakagami leaded the group of the Idemitsu-supported riders who attended the meet and greet in Jakarta at the Moto Lounge. Ai Ogura, Somkiat Chantra, Mario Aji and Taiyo Furusato spoke about their past and present racing careers, and also took part in a quiz, testing their spelling skills. The result was an entertaining show for […]
