Sega Corp. is promoting the Sonic the Hedgehog franchise at MotoGP events, such as last Americas GP. The deal is part of a fresh promotional push behind a new “Sonic X Shadow Generations” video game and the “Sonic the Hedgehog 3” movie, to be released this year. The Japan-based video game maker landed on MotoGP because the company’s […]
The Distinguished Gentleman’s Ride is a worldwide charity event that unites classic and vintage styled motorcycle riders from all over the world (to raise funds and awareness for prostate cancer research and men’s mental health), that will take place on Sunday, May 19th. LCR partner CMSNL.com is a proud sponsor of the 2024 DGR, and it’s celebrating it […]
After measuring MotoGP and MotoE riders’ breathing skills and parameters, it’s now time to go deeper: the “Breathe” study heads in fact to phase 2, where those parameters are going to be measured inside the racing helmet. The preliminary tests on the equipment and its scientific reliability have been done by the project’s staff while racing go-karts: […]
After a successful Season 1, that registered more than 1,2 Million views on youTube, the French broadcaster Canal+ has recently launched the new chapter of the documentary that follows Johann Zarco in his daily paddock life. The French rider opens the door of his motorhome in Portimao, introduces the LCR team and his personal staff, […]
Liberty Media Corporation has announced an agreement to acquire MotoGP™. This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP™, remain an independently run company attributed to Liberty Media’s Formula One Group tracking stock. Carmelo Ezpeleta, who has been CEO since 1994, will remain in his position and […]
MotoGP™ has a new broadcast home in the U.S. through an expanded media rights agreement with TNT Sports. truTV and Max’s B/R Sports Add-On will show every race of this record-breaking MotoGP™ season live, including top quality pre-race coverage. Max’s B/R Sports Add-On will also stream every session for every Grand Prix class across all […]
LCR Team is pleased to announce the renewal of the partnership with ChainOn, the digital marketplace for sponsorship where companies and sport properties can meet, exchange information and sign agreements thanks to proprietary algorithms, blockchain and artificial intelligence. LCR’s sponsorship packages are available, in limited number, on the Team’s ChainOn Exclusive website, accessible after a quick, free […]
The chequered flag at the 2023 finale saw MotoGP™ complete 75 full seasons of competition since the world’s most exciting sport was born in 1949. To mark the occasion in Valencia, Dorna revealed the logo for the 75th anniversary that will now take centre stage as we celebrate throughout the 2024 season. Dorna also launched […]
MotoGP™ will soon have a new home in Germany: Sky Sport. Sky Deutschland has secured the live broadcasting rights to the FIM MotoGP™ World Championship on pay TV for Germany, Austria and Switzerland on a long-term basis; as part of the new agreement, Sky Sport will also offer live coverage of all Moto2™ and Moto3™ […]
The excitement is building for the inaugural FIM Women’s Motorcycling World Championship, slated to commence in 2024. This ground-breaking event promises to be a thrilling addition to the world of motorcycling, featuring women riders competing on a global stage. The 2024 World Championship will comprise six Rounds and one pre-season test, all integrated within the MOTUL FIM […]
